You’ll get free advertisement by partnering with local businesses and the additional advantage of a trustworthy business backing your company name. A referral program for your employees and customers can also help generate roofing leads for your business. Investing for 1-5 years out means, choosing the long, hard and REAL marketing strategies, rather than working with people that promise the world, and 50 free roofing leads tomorrow. Lead Services (Goodzer, Smart Leads Lab, Best Storm Leads, Web.com & Home Advisor) In this video, I go over a few companies where contractors can buy roofing leads. Your employees want to remain in business as much as you do, so offering incentives for them to refer friends and family to your company for their roofing needs may encourage them to share with others about your business’s services consistently. According to the. Google Reviews – Put in the work to receive and maintain good Google reviews. Having a cutoff point creates urgency in people’s minds that there’s a reason to call or go to the website and get the resource now, rather than waiting till next week. You want stability and mobility in your sales compensation, so a salesperson can move up, but isn’t generally scared for their family or future – which could make them pushy or less effective. But a few ways to get started include – wrapping your truck, using yard signs, getting a professional website, promoting your website with Google ads, getting higher on Google with search engine optimization, Angie’s List, Thumbtack, Houzz, and Home Advisor. Roofing Webmasters helps contractors realize their vision. Just like canvassing, it shouldn’t be used alone, of course. Running ads on Facebook has proven to deliver favorable ROI for all kinds of marketers. (5/5). Building a successful roofing company takes time, because when it comes to the bigger roofing jobs, decision makers want to see that you have been in business for a while, that you can be trusted, and that you have existing high quality work to show off. If you came to this guide trying to ‘buy roofing leads’, or looking for some kind of quick fix – please listen: 2 Quick Examples of BAD DEALS in roofing lead generation. The cost is minimal. They can call people and set up appointments for you. If you aren’t trying new things and doing a ‘full court press’, and trying everything possible (including door-knocking at least when a storm hits) perhaps try it. Also, unless you use their premium features, it may be challenging to gain traction, especially if you don’t have reviews. Use Conversion-Focused Landing Pages, “A simple way to get more roofing leads is to use landing pages for all of your marketing campaigns. Ideally, you mix and match 3 or 4 of the top methods for getting roofing leads so that you can diversify lead sources, and not depend on one. Opportunity 2/5 | Expensive 1/5 | Quickness 1/5 | How long to wear off 3/5. A, “One of the best ways to generate roofing leads today is to use video ads on Facebook. Be present in your town by partnering with other businesses and participating in events and leverage your current clients and employees to reach potential leads. Do you want to put the processes and systems in place to get roofing leads regularly? Doesn’t boast robust branding features like other (newer) options. Roofers should never spend their precious marketing dollars reaching out to people who aren’t solid prospects. You’re about to discover seven popular roofing lead generation companies that you need to consider. Customers that come from referrals usually spend the most and are often the most loyal. MN If you have a video that provides valuable information that can help a homeowner make a better decision on securing their home it will not only help you generate more leads it will help you generate a higher-quality lead.” –. Promoted posts can be extremely useful just for brand awareness – they allow you to pay to have your regular Facebook posts show up higher on people’s regular newsfeeds. ©2021 Equipter, LLC. Your landing page should be clean with precise wording, engaging fonts, and crisp photos. Angie’s List – a little less effective being recently purchased by HomeAdvisor, but still good to have a presence on there – just resist there’s, HomeAdvisor, and Yelps aggressive salesmanship, or risk being disappointed. “At Lasting Trend, we found that offering valuable insights and quick, useful tips on social can spark interest from users. Opportunity 5/5 | Expensive 2/5 | Quickness 5/5 | How long to wear off 1/5. One of the significant drawbacks of Yelp is that it’s impossible to tell which reviews are legit, and which are from trolls. As a roofing company, there are a ton of benefits to attending trade shows. This is a story – a story of a bad-ass roofing business owner. Another old school method that is still effective. Facebook has so much data on its end-users that you can target your ideal customer down to a science using their ad platform. If the average company spends $15,000 to attend a trade show why would you not maximize your opportunities? But a few ways to get started include – wrapping your truck, using yard signs, getting a professional website, promoting your website with Google ads, getting higher on Google with search engine optimization, Angie’s List, Thumbtack, Houzz, and Home Advisor. You get real roofing leads sent to you without any tech stress. It's important that you have the proper tools set up for all the review sites including Google Maps, Facebook Local, Yelp, and Home Advisor. 1. Review Sites – like I mentioned above Google ratings matter, but if you can get great reviews on Facebook and Yelp – the likelihood of people contacting you goes up. The roofing space, like other trades, is unique, in that its biggest challenge is not sales and marketing but the lack of skilled labor. Once you get the rush of selling someone face to face, and realize that the money is literally falling from the sky – you may get addicted to it. That’s why OWNING your marketing, and all the assets to your marketing. The hardware store may refer a customer who’s looking to repair his roof on his own to your company and offer one of your business cards. As a business owner, it’s your job to keep up with the latest tactics and strategies in lead generation. Amazon can list your roofing services in front of their massive audience. Lastly, and best of all, they are a pay per call model and reasonably priced. We work with roofing professionals from businesses of all sizes, from the large, national guys to the regional roofing heroes supporting their local community. Angies List, Thumbtack, HomeAdvisor, Houzz. There are two types of leads. Home Advisor may be appropriate for some if absolutely necessary, but the problem is you may be inundated with expensive leads that are already picked over, and that have absolutely no awareness of your brand or allegiance whatsoever. Click here to join Thumbtack Pro for free. Content marketing is a great way to build authority and credibility in your area. Mauricio Cardenal is the founder of Roofing Marketing Pros. Over the last decade, our mailboxes have actually gotten less flooded. A Verizon survey noted that 87% of people prefer to meet others in-person, so face-to-face communication can be a great way to generate leads. 6. Uncover the secrets to getting your roofing company noticed. There are several storm-tracking apps and software that you can use to stay on top of where weather experts expect storms to hit in your area, or you can subscribe to weather alerts through your local news stations or The Weather Channel. But maybe you’re annoyed from buying leads who renege, hang up on you, or ignore your calls? If you’re looking for how to get roofing leads to increase business, we have a powerful performing offer for you to consider… We’ve created a mock-up of how this campaign would look for you. Opportunity 5/5 | Expensive 3/5 | Quickness 2/5 | How long to wear off 5/5. According to Alexa.com, Craigslist.org is still ranked in the top websites on the planet and currently sits at around number 120. Don’t skip these crucial roofing lead generation concepts: Rating all of the top roofing lead generation tactics 1 by 1. First, you have to give value first. I wrote about this last year: You can sleuth the competition, create new business partnerships, create company awareness, and generate leads that convert to more sales. Qualified calls average less than $50 each and Google does not charge for hang-ups or wrong numbers. You know them I’m sure because they spam the hell out of roofers (and many service providers actually,) but it doesnt’ mean you shouldn’t at least add yourself to their platform. When you first open your roofing business, the rush of new leads may give you a false hope that you'll…, Your roofing company's website is an essential part of your marketing strategy. You can provide educational content in the form of coupons, giveaways, run contests. I don’t know what the terms are but if you can get a steady stream of leads using these partnerships than this will be great for your business. Creating Awareness – You should be creating long term marketing systems that increase awareness of your brand, and solidify it in the industry as being a good option. 7 Ways to Get 10-30 More Roofing Leads Every Week. — Joe Hall (@joehall) February 27, 2018, Opportunity 5/5 | Expensive 5/5 | Quickness 2/5 | How long to wear off 1/5. You might think that Craigslist is old news and that nobody uses it anymore. Your instincts are right – if you don’t OWN DIGITAL, then you’re possibly missing out on a huge treasure trove of leads that you just won’t get through door-knocking. Canvassing. If you provide relevant, useful, and in-depth content you can generate a ton of leads. For example, we tested ads that: included the benefits of working with Metal Roof co. Continuing education is key to supporting your sales team as well, and practicing sales pitches and routines to get the perfect one that works. Stick to making it simple instead of overloading it with information. Rigorous licensing and background checks. Yes, this takes time and a bit of awareness of the particular platforms – but I would suggest sticking to 2 or so that you can do really well, then trying to master everyone and god forbid, end up on Snapchat trying to sell roofs to 17-year-olds. (So, competitors or trolls could theoretically write fake reviews). Maintaining a high star rating is super valuable because customers can see it as they’re researching your company. Amazon is a massive company with a ton of website traffic. Opportunity 2/5 | Expensive 3/5 | Quickness 3/5 | How long to wear off 2/5. He’s worked with Jim on naming processes, creating proprietary systems and checklists – and having a clear long-term vision, amongst other major shifts to his mindset, and business strategy. Social media marketing gets a lot of attention these days. 1.1.1 Features of Local Service Ads for Roofers; 1.1.2 Optimizing the Platform – Photos and Zip Codes; 1.1.3 Profile and Budget for Exclusive Roofing Leads; 1.2 Do Roofing Leads Prices Vary From City to City in Google Guaranteed?. 99 Calls roofing leads are from local residents and businesses who want YOUR help. 2. 02. Whether that be with us or other legitimate roofing lead generation + marketing agencies. Telemarketing is all about timing as well. There are literally hundreds of ways to get more roofing leads. In other words, Craigslist gets a massive amount of traffic every single day. He started with 54 leads. If you don’t have a solid reputation, Amazon may not approve your business. I’ll put it this way. In this article, I am going to share 16 ways to generate commercial and residential leads for your roofing business. In return, you can refer your clients to the same hardware store for supplies they need to maintain their home. One of the most significant downsides of Amazon Home Services is that they’re very exclusive. And be sure to get contact information for your leads so you can follow up with them. You need leads to grow your roofing business. Roofing SEO Webmasters has been in thriving since 2013. 2. Help from the marketing team is key to making those sales. Not much. Here are some tips that will help you canvass. Get all 25 Ways for free in a downloadable paper now! (With paid advertising options). These are a newer Google Ad format that is widely available to roofers, but many are not using them despite the numerous advantages they offer. E-mail Marketing – If you are building an e-mail list, putting your best content and promotions in front of them regularly (without being annoying) is great for brand awareness – and occasionally leads, depending on the size of your list. This is a great way to stay on top areas in which storms can cause havoc to roofs. Your online reputation is one of the most important aspects of your online presence. To recap, to find which channel works best you should either learn the best practices for each channel or hire someone that has had success for each channel. 99 Calls exclusive roofing leads cost between $9 and $39 per lead. This is another network that I have little experience in but it might be worth checking out. A marketing plan for a local roofing company starts with social media. Make sure you include a very intense and obvious call to action – Call 555-555-5555 right now or go to ourwebsite.com. At Home Improvement Leads, our extensive experience in the roofing industry means we know how to connect you to new leads who are verified and ready to get to work on their next roofing project. Support Your Sales Team – Help your sales team have the most resources they can have, the best sales pitches and plans, and a brand built that supports their sales. It still works but people have lots of tools that block unwanted calls. Building a reputable brand isn’t on the list – but the opportunity there for leads is HUGE (5/5), it does not take effect quickly (1/5), but if you have a great brand and reputation it will give you returns for a long time into the future. (They offer premium upgrades and ad tools). Offer a special discount for future service to any client who brings you a qualified lead. First, they appear at the absolute top of Google search results. Business to Business leads (B2B) and Business to Consumer (B2C). You don’t want them to only be dependent on leads the company gives, however, as a roofing contractor I’m friends with says – “They’ll turn into ‘lead babies. The pounding doors people are still loud, but less confident. This is the main page that visitors see when they visit your site and can list everything from your services and photo gallery to your contact information and links for a free quote. Yes, you can generate free roofing leads. Once you have a system that works however, the possibilities for growth are endless. This is a great way to get people to know, like, and trust you. I’m the owner of Moy Consulting, a company I created simply to help roofing companies out there get online and get established, and start producing leads. Trust us. Be careful with direct mail because you can waste your money on it if you don’t do it right. Suppliers like Lowe's and Home Depot have brand recognition that a lot of small roofing businesses have trouble competing with. You can bet that many of their users are chomping at the bit for roofing services, and other services. Delivered in Real-Time; once a lead is created, we send it to you instantly. But really radio is another tool to add to your arsenal to try to be the #1 top of mind roofing company in the area. The strategies have changed over the years, and channels that were once effective don't have the same impact as they once used to have. It depends on who you ask – according to a survey 23 percent of the roofing company owners said they made under $50,000 per year! “Google Local Services ads should be part of any roofer marketing plan. Competition is indeed fierce; however, at least Angie’s List is free to register and start using. We’ve even found a couple of tricks to really push up visibility in this area of the search results – one example, for instance, is that you need to push to get more Google reviews as they actually play a part in visibility here. You can introduce yourself and see if there are businesses looking for your help. Optimize your Website for Conversions. Ideally – you own your own marketing, by creating content on your website, promoting yourself on social media – and hiring a heavy-duty search engine optimization company like Hook Agency. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. If so, the name is a crucial aspect of…. These marketing channels give roofers entrée to the right people, offering tremendous visibility, which is key to branding and lead generation. He specializes in helping commercial and residential roofing contractors generate more leads online. In other words, Craigslist gets a massive amount of traffic every single day. That’s right – leads. But, you may not know how important it is for your site to stand out from the competition and be ready to convert visitors to leads and, potentially, to customers. Creating Effective PPC Ads for Generating Roofing Leads We started off by creating 3 ads per ad group, each with different ad text and a unique marketing angle. Pushing into BRAND, and trying to make your brand and company reputation strong in the community. We give you everything you need to market your roofing business. Take a look at this study compiled by MOZ. And be sure to get contact information for your leads so you can follow up with them. Referrals are the backbone of the industry. This field is for validation purposes and should be left unchanged. Boostpoint is a new app from Equipter. A little bit of creativity in your website and marketing efforts can go a long way in generating leads for your roofing business. The big negative with HomeAdvisor is that they sell your leads to many business owners in your area. Let's take a look at these 8 ways to get roofing leads fast. I’ve heard of people spending 23k to be featured on Houzz for a year and getting exactly 0 leads. You can focus on building a powerful reputation for your roofing business, all under one roof! I recommend starting with a budget that will let you get 3-4 clicks per day. There are a lot of telemarketing companies that will generate storm leads for you. Call me old-fashioned but I don’t think you should spend 23k for no leads. Therefore, you should design it in a way…, Are you starting the process of establishing your own roofing company? Like most of these types of services, the more information your business profile has the better chances you’ll see success. '” Provide leads, but make sure they hunt for themselves as well. It’s a great way to provide valuable content to your prospects and generate leads for your business. Our Roofing Leads Are: Screened for quality contact information. When you compare that to manufacturing and industrial types of businesses that deal lots of different types of bids, the buyer is much more sophisticated. Want to own two or three mid-size first-ring suburbs? Are you getting roofing leads constantly? The Offer is a Roof Repair Claim. With our phone leads, you are talking directly to a customer that needs roofing work. Digital Marketing Roles to Aspire To, Creative Ways to Get Roofing Leads Regularly, Best Roofing Websites – Roofing Web Design (Updated 2021), 52+ (Actually Good) Roofing Company Name Ideas. It’s important to get your company name into the hands of as many locals as possible, which is easier when you do so in a creative way that stands out. If you can get your people on the phones, or hire a telemarketing company to get on the phones quickly and aggressively – there’s an opportunity that expires as soon as they have someone come up to their door, or they choose to use the roofing company with a sign in their neighbor’s yard. Who for whatever reason, was generous with his information and helped guide him to the right activities and mindset. Opportunity 3.5/5 | Expensive 3/5 | Quickness 3/5 | How long to wear off 1/5. It requires a great deal of time and commitment, but if you set up your organic online traffic strategy, you can build a funnel that consistently brings free or low-cost leads to your business. Now roofing isn’t necessarily the ‘sexiest’ industry in all regards, but it can pay to be aware of what about it IS INTERESTING. Google Ads is a great way to reach your audience as they search for a roofer. If you want to get more leads from Google – you need to be thinking beyond the traditional on-site search engine optimization of 10 years ago. Explore other effective options here. Even if they do join, you can use the events to keep up on new things other companies are doing so you’ll know where you may need to improve. This leads to higher conversion rates, an increased volume of leads, and a lower cost per lead. Once again (like the mailers), focus on the customer’s pain point – how can you help them fix THAT pain point? Depending on your age and general level of social media activity it may need to be said but, there is a ridiculous amount of attention spent (maybe you think wasted) on Social media today, and no more than Facebook (Twitter + Instagram combined don’t equal the amount of time spent on Facebook). For local SEO there are a lot of factors that will help you get ranked. 1 Exclusive Roofing Leads For Sale From Google Guaranteed vs. Local SEO. Outsourcing the entire strategy of your lead generation. It’s also a great way to meet property managers, developers, and architects all which can refer you lots of business. Spell it out, and make it easy for them. Technology friendly and can sync to your database systems. An essential element to your website that shows visitors the most important aspects of your company is the landing page. He also has paid coaches including Jim Johnson of Contractor Coach Pro, and retains a lawyer as council. 12 Steps to an Effective Direct Mail Campaign, How To Assemble A Direct Mail Marketing Package, 11 Ways for Local Businesses to Get Links, Growth Hacking 101: How To Hack Local Search, Local SEO & Beyond: Ranking Your Local Business in 2017, Set clear objectives: Appointment, contact information, or sale, Businesses make an average of $2 in income for every $1 they spend in [Google Ads]. You have to stoke DESIRE – so that if they need a roof, they might as well contact you. “One of the best ways to generate roofing leads today is to use video ads on Facebook. Google Ads is one of the most popular advertising platforms on the planet, so they’re worth mentioning in this list. Every lead generation channel should supplement their marketing efforts with an email marketing campaign. A consistent content marketing strategy will eventually start generating lots of organic traffic to your web properties. We’ve rated them by several criteria – how big the opportunity to get leads is, how quick they are to take effect, and how long it takes before the effect wears off. Paid ads can also help your salespeople doing their groundwork, and if clients have seen you online already before a sales pitch is brought to them, that can assist the sales team in capturing that lead. A larger percentage of 40% of owners were earning $50,001 to $100,000 annually, & 24 percent of roofing company owners were earning $100,001 to $200,000 annually. On the downside, Google Ads can be hugely expensive. Relevant messaging is the key to getting someone to give you their contact information, and by using landing pages, you’re able to focus your message around what got someone there in the first place, while eliminating all other irrelevant information. It’s not quick – and it’s not easy – but it’s worth doing. Everything they make, including the website and content, should be YOURS, that you can keep forever, whether or not you keep paying them. It starts with what? If you can use a general sense of what you’d like to see if you were in need of a roof – or just a homeowner, what to watch out for, how to clean your gutters or do basic maintenance – then you can showcase those things in little how-to posts on social media, or ideally do little videos that give quick and useful tips to homeowners. The average roofing contractor makes about $53,000 per year. You also have to take into account the length of the sales cycle in residential vs. commercial. The world has been shaken up, old tactics are getting less effective. 55401 In the roofing space, you can generate both residential and commercial leads for your business using pay per click. Companies that use email to nurture leads generate 50% more sales-ready leads and at a 33% lower cost. A video is a powerful form of communication that can help position your roofing company to be perceived as a roofing expert vs. a roofing salesman. If you don’t have the time then you should hire someone that does. The above example is a piece that could really get someone’s attention – but always remember: it’s not about you – it’s about them. Send us a message to get started today. Contact the customer and get acquainted with the project. Facebook Ads – Writing persuasive ad copy, making videos for facebook ads, geo-targeting those ads, making concise offers. Angie’s List has been around for a long time and is tremendously popular for clients and contractors. On the downside, Google Ads can be hugely expensive. It’s not their fault if you’re copywriting is too vague. There are three sides to SEO. / Privacy. New leads will appear on the Roofr project management dashboard. 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